Welcome to the brandwagon.

By now you’re probably aware of #TheDress and how it broke the internet and destroyed relationships worldwide, but now even brands are jumping on the bandwagon:

1. BJ’s tried to refocus on what’s important in life:

2. A&W weighed in with an important update:

3. Lyft decided to be straight up flowery with its prose:

4. Clorox hit us with the stark truth:

5. Food Network made us question everything all over again:

This cheesecake is black and blue: http://t.co/Prys8yiY0P. Or is it?!

— FoodNetwork (@Food Network)

6. United brought their planes into the equation:

We’re seeing #WhiteandGold.

— united (@United)

7. Party City taught us what really matters:

It’s not the color of #TheDress that matters, it’s the #party you wear it to.

— PartyCity (@Party City)

8. Coca-Cola had some ideas about better colors:

#TheDress might look better in red and white.

— CocaCola (@Coca-Cola)

9. Dunkin’ Donuts declared that taste > color:

Doesn’t matter if it’s blue/black or white/gold, they still taste delicious. #thedress

— DunkinDonuts (@Dunkin’ Donuts)

10. IKEA thought outside the box with blue and yellow:

You’re not the only ones @Cirque! We see blue & yellow too 🙂 #TheDress


11. Auntie Anne’s was also on team blue and gold:

We’re not sure about #whiteandgold or #blackandblue – we’re a bit more partial to blue and gold…

— AuntieAnnes (@Auntie Anne’s)

12. Duracell tried to shift the conversation toward batteries:

Clearly it’s copper and black. #TheDress

— Duracell (@Duracell)

13. Kit Kat played with the colors of its logo:

Definitely Red and White! #HaveAbreak #TheDress #breakfromthedress #TeamRedAndWhite


14. IHOP reminded us about breakfast:

idk what color that dress is but pancakes are definitely gold and butter is definitely white


15. LEGO made some striped dresses of its own:

#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate

— LEGO_Group (@LEGO)

16. Chobani was more concerned about yogurt:

Less concerned about #thedress and more concerned about the #lastchobani in the fridge.

— Chobani (@Chobani)

17. Sephora came up with a solution to satisfy both sides:

Why choose sides when you can have them all? #TheDress

— Sephora (@Sephora)

18. Skittles was definitely tasting the colors of the rainbow:

I have no idea what you guys are talking about. It looks Rainbow to me. #TheDress

— Skittles (@Skittles)

19. Domino’s tried to steer the conversation toward pizza:

This is awkward, it’s actually white and red.

— dominos (@Domino’s Pizza)

20. JCPenney showed up with another dress:

We promise, we aren’t messing with you. This dress is blue and black. #TheDress #Blueandblack #WhiteandGold

— jcpenney (@JCPenney)

21. Burger King dished out some sass:

That time we had blue crowns. #TheDress

— BurgerKing (@Burger King)

22. M&M’s brought out Blue and Ms. Brown:

Why does everyone keep calling us Gold and White now? What’s going on, Internet?! #TheDress #WhatColorsAreThisDress

— mmschocolate (@M&M’S® Brand)

23. Downy wanted to focus on softness:

Blue and black, white and gold – does it matter? #TheDress #DressGate

— Downy (@Downy)

24. Barefoot Wine took the time to make a joke about wine:

White and gold? Black and blue? All we see is white and red. #TheDress

— BarefootWine (@barefootwine)

25. Xbox backed up its argument with its controllers:

So do you think this is #whiteandgold too?

— Xbox (@Xbox)

26. Motorola tried to start a new debate about phone colors:

Which are you? #TheDress #MotoX

— Motorola (@Motorola Mobility)

27. Hyundai showed off a blue and black car:

Anyone seeing #whiteandgold?

— Hyundai (@Hyundai USA)

28. American Airlines wasn’t feeling either color combination:

White and gold, black and blue…We only have eyes for silver. #TheDress #AvGeeks

— AmericanAir (@American Airlines)

29. Abercrombie & Fitch just ran with a different dress:

White&Gold? Blue&Black? This dress is White&Blue…& we’re 100% sure we’re obsessed with it. ✔ï¸http://t.co/q6f0d4knce

— Abercrombie (@Abercrombie & Fitch)

30. Zyrtec suggested we all might need some allergy medicine:

Who can you trust? Certainly not your eyes. This is definitely #whiteandgold #thedress

— Zyrtec (@Zyrtec)

31. Pizza Hut was reevaluating life:

OMG need your help. Is this a different colour to you? #Dressgate #Pizzagate

— pizzahutuk (@Pizza Hut UK)

32. And The ACLU took the opportunity to discuss discrimination:

#Dressgate #Thedress https://t.co/al4tTOymBF

— ACLU (@ACLU National)

Read more: http://www.buzzfeed.com/jarrylee/welcome-to-the-brandwagon

A highly scientific* analysis. *Not scientific at all.

1. You’ve seen the dress. You’ve ended friendships. You’ve found out what science has to say. But here’s what it REALLY says about you…

(According to three BuzzFeed Australia writers who are making this shit up because WHAT DOES LIFE EVEN MEAN ANYMORE WE WILL NEVER BE THE SAME AGAIN???!?!?!??!!)

2. If you see blue and black:

Jenna: You see things for what they are. You’re not easily deceived and haven’t got time for bullshit. You’re no-nonsense and probably smarter than everyone else, lbr.

Stephanie: You’re a big fan of: 1) being right, 2) the Backstreet Boys, 3) being in the company of the greats, i.e., Mindy Kaling, Tinashe, Taylor Swift, Demi Lovato, and a gazillion other people who are correct.

Brad: If you see blue and black you are, on top of being a genius, also correct. You are to the point, stoic, and understanding. You have no time for the frivolous nature of “gold and white” lovers. The world is a real place, and you see things the way they *really* are.

4. If you see white and gold:

Jenna: You’re imaginative and creative. You’re not bound by “reality” and know there’s more to things than meets the eye.

Stephanie: You believe it’s true, but you are probably tripping balls.

Brad: You’re wrong about a lot of things, but your headstrong nature sees you often convince people otherwise. For you, it’s all about attitude.

6. If you see blue and gold:

Jenna: IDK WTF is wrong with you? You should probably see a doctor about that.

Stephanie: This is a glamorous colour combination, and that is your approach to life. You see things the way you want to and that’s A-OK.

Brad: You like to take the good with the good, and won’t take bad news for an answer. You spend your days with a smile on your face. You’re definitely a *morning person*.

Paramount / Via Brad Esposito / BuzzFeed

8. If you see blue and bronze:

Jenna: You’re a natural diplomat, and try to see both sides of a problem before making a decision. In other words, you’re a fence-sitter.

Stephanie: TBH, you’re probably right and you understand the difference between gold and bronze, which is a virtue. You also know that this dress wouldn’t even make bronze in the fashion Olympics, because it sucks.

Brad: You take your time with things. Often, you’ll stare at a tree for hours on end, just thinking about its point in the universe. Is it a tree? What makes it a tree? If you stop calling it a tree, is it still a tree?

10. If you see white and black:

Jenna: You’re a dog.

Stephanie: Get off Instagram for two seconds and look at an unfiltered version of the dress pls.

Brad: You’re wrong. Just wrong. And you should go see a doctor.

12. If you see blue and brown:

Jenna: You like eating ice cream and being sad.

Stephanie: You’re incorrect. Seek help XOXO.

Brad: Congratulations, you’re sad. Cheer up a little bit, because blue and brown is a colour combo that has worked literally three times.

13. If you see white and brown:

Jenna: You’re a dog.

Stephanie: Sorry about your life choices that have led you to this point.

Brad: You grew up reading comic books, pondering the world, and wishing you had superpowers. You don’t have superpowers.

15. If you have seen it change colours:

Jenna: The dress put a spell on you and now it owns your soul.

Stephanie: If it changed colours, you legit just need to get your eyes tested. Colours don’t change.

Brad: You’re not afraid to experiment and try new things.

16. If you saw literally any other combination:

Jenna: You just had to be different, didn’t you?!?!

Stephanie: You’re a loner who sees the world in a different light than everyone else. This is probably because you’re wearing ’90s colour-tinted lenses or something.

Brad: You’re one of “those” people that just *has* to be different.

Read more: http://www.buzzfeed.com/jennaguillaume/dressgate