Video-sharing website Dailymotion announced on Wednesday that it’s entering the game-streaming market, going head-to-head against industry leader Twitch in the process.
Dailymotion Games will focus on the electronic-sports community, with “a custom-built environment for viewing, sharing, uploading and streaming personal gaming and gaming competitions,” the company said on its website.
“Dailymotion Games is entirely dedicated to eSports fans and streamers who come together every evening to form an amazingly talented and gregarious community. Over the coming months, we will significantly increase our investment in the eSport domain to ensure worldwide recognition of all our talented content producers,” Dailymotion COO Martin Rogard said in a statement, adding that the network streamed its first StarCraft 2 tournament in 2011.
Dailymotion said it has partnered with gaming companies, such as Eclypsia, Millenium, joinDOTA, OnGameNet, IGN, JeuxVideo.com, Gamespot and Gamekult, to create videos. The company added that its gaming content attracts more than 180 million monthly views, with 11 million unique visitors per month, according to comScore data.
However, Dailymotion will be entering an already crowded arena, mostly dominated by Twitch. The video-streaming service currently has 1.5 million broadcasters, and attracts more than 60 million unique viewers a month, according to its website. Amazon acquired Twitch in September for nearly $1 billion, which means it has significant resources to put toward expanding its product.
Dailymotion Games users can stream and monetize their content using an in-app dashboard. There are also viewing apps for iOS, Android and PS4 available to download now, the company said.