Welcome to the brandwagon.

By now you’re probably aware of #TheDress and how it broke the internet and destroyed relationships worldwide, but now even brands are jumping on the bandwagon:

1. BJ’s tried to refocus on what’s important in life:

2. A&W weighed in with an important update:

3. Lyft decided to be straight up flowery with its prose:

4. Clorox hit us with the stark truth:

5. Food Network made us question everything all over again:

This cheesecake is black and blue: http://t.co/Prys8yiY0P. Or is it?!

— FoodNetwork (@Food Network)

6. United brought their planes into the equation:

We’re seeing #WhiteandGold.

— united (@United)

7. Party City taught us what really matters:

It’s not the color of #TheDress that matters, it’s the #party you wear it to.

— PartyCity (@Party City)

8. Coca-Cola had some ideas about better colors:

#TheDress might look better in red and white.

— CocaCola (@Coca-Cola)

9. Dunkin’ Donuts declared that taste > color:

Doesn’t matter if it’s blue/black or white/gold, they still taste delicious. #thedress

— DunkinDonuts (@Dunkin’ Donuts)

10. IKEA thought outside the box with blue and yellow:

You’re not the only ones @Cirque! We see blue & yellow too 🙂 #TheDress


11. Auntie Anne’s was also on team blue and gold:

We’re not sure about #whiteandgold or #blackandblue – we’re a bit more partial to blue and gold…

— AuntieAnnes (@Auntie Anne’s)

12. Duracell tried to shift the conversation toward batteries:

Clearly it’s copper and black. #TheDress

— Duracell (@Duracell)

13. Kit Kat played with the colors of its logo:

Definitely Red and White! #HaveAbreak #TheDress #breakfromthedress #TeamRedAndWhite


14. IHOP reminded us about breakfast:

idk what color that dress is but pancakes are definitely gold and butter is definitely white


15. LEGO made some striped dresses of its own:

#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate

— LEGO_Group (@LEGO)

16. Chobani was more concerned about yogurt:

Less concerned about #thedress and more concerned about the #lastchobani in the fridge.

— Chobani (@Chobani)

17. Sephora came up with a solution to satisfy both sides:

Why choose sides when you can have them all? #TheDress

— Sephora (@Sephora)

18. Skittles was definitely tasting the colors of the rainbow:

I have no idea what you guys are talking about. It looks Rainbow to me. #TheDress

— Skittles (@Skittles)

19. Domino’s tried to steer the conversation toward pizza:

This is awkward, it’s actually white and red.

— dominos (@Domino’s Pizza)

20. JCPenney showed up with another dress:

We promise, we aren’t messing with you. This dress is blue and black. #TheDress #Blueandblack #WhiteandGold

— jcpenney (@JCPenney)

21. Burger King dished out some sass:

That time we had blue crowns. #TheDress

— BurgerKing (@Burger King)

22. M&M’s brought out Blue and Ms. Brown:

Why does everyone keep calling us Gold and White now? What’s going on, Internet?! #TheDress #WhatColorsAreThisDress

— mmschocolate (@M&M’S® Brand)

23. Downy wanted to focus on softness:

Blue and black, white and gold – does it matter? #TheDress #DressGate

— Downy (@Downy)

24. Barefoot Wine took the time to make a joke about wine:

White and gold? Black and blue? All we see is white and red. #TheDress

— BarefootWine (@barefootwine)

25. Xbox backed up its argument with its controllers:

So do you think this is #whiteandgold too?

— Xbox (@Xbox)

26. Motorola tried to start a new debate about phone colors:

Which are you? #TheDress #MotoX

— Motorola (@Motorola Mobility)

27. Hyundai showed off a blue and black car:

Anyone seeing #whiteandgold?

— Hyundai (@Hyundai USA)

28. American Airlines wasn’t feeling either color combination:

White and gold, black and blue…We only have eyes for silver. #TheDress #AvGeeks

— AmericanAir (@American Airlines)

29. Abercrombie & Fitch just ran with a different dress:

White&Gold? Blue&Black? This dress is White&Blue…& we’re 100% sure we’re obsessed with it. ✔ï¸http://t.co/q6f0d4knce

— Abercrombie (@Abercrombie & Fitch)

30. Zyrtec suggested we all might need some allergy medicine:

Who can you trust? Certainly not your eyes. This is definitely #whiteandgold #thedress

— Zyrtec (@Zyrtec)

31. Pizza Hut was reevaluating life:

OMG need your help. Is this a different colour to you? #Dressgate #Pizzagate

— pizzahutuk (@Pizza Hut UK)

32. And The ACLU took the opportunity to discuss discrimination:

#Dressgate #Thedress https://t.co/al4tTOymBF

— ACLU (@ACLU National)

Read more: http://www.buzzfeed.com/jarrylee/welcome-to-the-brandwagon

While not much has been released about Paranormal Activity 5, the trailer for the franchise’s spinoff — Paranormal Activity: The Marked Ones — is finally here with the upmost intention of making your heart skip a beat.

The series, which tells the story of a family’s encounters with a demon as seen through handheld and security cameras, has churned out movies every Halloween season for the past three years. The four movies have grossed $714 million at the box office.

Fans will have to wait a few more months to watch The Marked Ones, though, as it won’t hit theaters until Jan. 3.

To hold fans over until the new year, Paramount Pictures is promoting the film with a social media contest similar to what happened during the run-up to Paranormal Activity 4 in 2012. Fans can participate by submitting a photo using hashtag #TheMarkedOnes on Facebook, Instagram or Twitter of “paranormal activity” in their hometown. Cities with the most submissions will win early screenings of the movie.


Welcome to “I Want Your Job,” Elite Daily’s new series that inspires females to go after their professional and personal dreams. We’ve teamed up with the most inspiring Millennial women who’ve made a name for themselves doing everything from tech design to owning a restaurant to bring you a taste of what being a Boss Lady in every industry really looks like.

These women never gave up on their dreams, never let a man tell them “no” and aren’t backing down for anybody. If you want her job, here’s how to get it.

From user to employee… to CEO.

If it sounds like a Cinderella story, that’s because it is. But there isn’t a shriveling pumpkin, glass slipper or any ambiguous ideas about what your shoe size says about your ability to become a princess. Instead, there is Polyvore, a force to be reckoned with in the fashion community, and Jess Lee, fearless and fabulous at the helm of the Internet sensation.

Launched as the all-new way to discover, shop for and save your favorite pieces in fashion, beauty and home décor, Polyvore made a name for itself in the industry in ways that Pinterest cannot. Polyvore puts the power in its users hands, letting each individual decide on what works together, what doesn’t and what the latest and greatest trend will be.

It simplifies the shopping process – no longer are you scouring site after site for options that flow well together because on Polyvore, you just find what you like and shop similar styles. And while the site is for the user, by the user, it makes sure to include retailers in the mix, too.

Despite its standing ovation-worthy success story so far, it’s business as usual at their Mountain View offices. On the cusp of Silicon Valley, where the start-up heart beats steadily and fluidly, Jess Lee is the picture of poise. She is everything modern media uses to describe a Lady Boss: direct, likable, motivational, encouraging, creative and talented.


When we first catch up with her, we’re in between breezes in this sunny California hideaway. Mountain View is a short train ride away from downtown San Francisco, a cozy little outpost of culture and creativity.

Jess exemplifies Cali chic, but there’s a hint of New York folded neatly into the mix. Maybe it’s the fact that she’s decked in black from head-to-toe that makes us native New Yorkers feel so peaceful in her presence?

But Jess Lee is nothing like her dark garments would suggest. (She likens her morning routine to the science of simplicity, a move that President Obama and Steve Jobs also prescribed to.) Though her place on the food chain reveals otherwise, Jess is just like everyone else on her team: determined to make Polyvore the best product for its users.

She isn’t “the boss,” “the CEO,” “the Polyvore superuser” — she’s just an employee deeply committed to her product and her people.

Community is at the heart of everything Polyvore and Jess do. It informs what products they create next, how they approach problems and how they envision the future of their brand. “I was a user before I was an employee; I care about our community.” Jess says.

And community is as much about its users as it is its employees. “Every day is punctuated by lunch. And everyone gets together for lunch. I usually always find a group of people that I don’t know that well and sit with them.

We also have orientation every week for new hires and existing employees. I want them to hear from me every week.


“[We] run Polyvore like a start-up school,” Jess tells us. “When I joined, I was one of the company’s first employees, so I had the freedom to do a lot of different things. There was so much possibility. And I learned so much along the way that I want that same opportunity for everyone who’s joined.”

It’s awesome to see Jess approach business from such a realist perspective. “I think being here in Silicon Valley, and in tech, you’re just surrounded by so many smart people and you have the opportunity to learn so much from them.

“I’ve met so many awesome people; I’ve worked with people who came in, learned really fast, and went on to found their own companies.” It’s this ability to take a little something from everyone that has helped Jess shape, reshape and redefine the role of CEO at her own pace. “The CEO role is constantly changing, so every day is a new challenge and something I’ve never done before.”

Being a female CEO has changed a lot over the course of her tenure at the site, Jess says. It’s hard to imagine, but “companies that targeted female users weren’t always taken seriously, and now they are.” It’s a relief for Jess – and for Polyvore – to see its female base growing, expanding and taking command of the industry.


But Jess didn’t set out at the start of her career with the intention of taking over the home, fashion and beauty space. “I wanted to be a comic book artist, and I wanted to go to art school, but my parents wouldn’t pay. They told me it would be really hard to make it in the art world. In hindsight, though, I don’t regret it. [I went on to study] computer science and I came [to Polyvore] from Google.”

For her, the idea of combining tech and computer science together to make art was something that aligned with her the root of her original goal. Polyvore blends together “fashion, tech, style and art into a job that centers around a product that I use every day.” How’s that for coming full circle?

“I would tell anyone out there who is thinking about the future to blend their passions with a job and an industry you love.” She’s right. Doing what you love day-in and day-out might not make the whole world spin, but it will make yours.

And the whole ride has been an incredible adventure; one that’s responsible for where she is today. “I’ve been really lucky,” she says, adding that working at Google and at Polyvore has taught her an invaluable lesson about life at the office: You need to reward people on the merits of their work.

At Polyvore, she says, it’s easy to do that because the people here are authentic. They are completely, totally and unequivocally themselves. It’s a mantra that’s found its way up the food chain, too.


“I’ve never felt any pressure to be anyone other than myself. Actually I’m not even sure I could do that,” she says with a smile. After an hour together, we’ll second that. When someone like Jess comes along – so pure, so invested, so passionate – why would you ever want to mess with that? You wouldn’t.

She is, however, the first to admit that this role didn’t exactly come easily to her. “I’m naturally an introvert,” she says, “and I hate public speaking. It doesn’t come naturally to me, so getting better at that has been a challenge. It’s definitely a muscle you develop and then you get better and better at it.

“The classic mold of leadership is to be an extrovert. So I’ve had to define my own style and find role models that I could identify with. It was a huge challenge.” Day after day, though, she does it. She makes it happens. She excites, inspires and plans for the future.

She plays that up to an ability to focus, one of the biggest lessons she’s learned so far. “Only a few things really matter, and you have to be really exceptional at them. You have to be able to say ‘no’ to those other things.”

Laying it out before us, it all seems so neat and orderly, but Jess reminds us that it hasn’t always been such a crystal-clear picture. On the road to success, she’s sacrificed the “stability and comfort” of a 9-to-5 career.

There was never a moment, in the early days, where Jess was totally sure everything would work out as beautifully as it has. That, she says, has been the icing on the cake.


Though her road is rippled with zigzags and U-turns, Jess has a few thoughts for girls who want to grow up and wear her shoes one day. She reverts back to advice she got from Marissa Mayer at Google: “Seek out things that are challenging and hard because that’s how you grow and learn. When you’re young and ‘not sure that you can do that,’ you forget that there’s a lot you can gain just from trying.”

Because hindsight is always 20/20, Jess muses that if she could go back, she’d do a few things differently. “Earlier in my career, I would have fought harder for some of the things that I believed in.

“I was shy, quiet and not confident in my ideas. I knew there were things that weren’t best for users, but I didn’t speak up. Now, I speak up.” Was it because she was a woman? Was it because she wasn’t a feminist? No… and no. “My question is: Who isn’t a feminist? Most people I know are.”

It’s this work ethic – this ability to stop, disseminate, reassess and try again – that makes Jess such a prize to her team and the Polyvore community. Their chic offices even feature two “Love Letter” boards. They’re filled with handwritten notes of thanks that detail the impact Polyvore has had on their lives.

One user even submitted a copy of her college admissions essay. “To hear users talk about how Polyvore inspired them to go study fashion, or computer science, or to hear employees say that Polyvore is one of the best places they’ve ever worked,” is one of the most rewarding parts of her role.


Before we part, we ask Jess a few of the tough questions: Does she want it all? What the hell even is it “all”? How do you do it? 

Much like we’ve come to realize, Jess takes it all in stride – and never breaks a sweat. We’re dying to know her secret to success, and much to her credit, it sounds so attainable. So honest. So real. So Jess. “I think a lot of the reason I became CEO is because I volunteered to do the hard work, the annoying work, because it was important. So go seek out the challenges; take the more challenging path – that’s the best way to grow your career.”


As for having it all, Jess says, “I always thought that was a weird question because no one – man or woman – can have it all; you have a finite amount of time in your life and you have to choose how to spend it.” That said, though, “It’s all about the people: your family, your friends, the people you work with, the users – making those people happy and having meaningful relationships with every single one of them.”

And it’s also about the value of the word “no.”

“You have to learn how to say ‘no,’” Jess adds. “You have to learn how to be disciplined. You don’t have to cut into your personal life, your family and your play. You can say no.”

Brb, we’re gonna go practice.

More jobs you’ll want to steal:

Susan Feldman, Founder of One Kings Lane

Kathryn Minshew and Alexandra Cavoulacos, Cofounders of The Muse

Lila Delilah, Founder of Madison Avenue Spy

Amy Chasan, Founder and Owner of Sweet Generation

Kellee Khalil, Founder and CEO of Loverly

Amy Odell, Editor of Cosmopolitan.com

Read more: http://elitedaily.com/women/jess-lee-ceo-polyvore-want-her-job/855980/

Remember growing up and not being able to decide whether you should ask for a PlayStation or an Xbox for Christmas or your birthday?

It’s safe to say that decision alone was one of the hardest to make during our childhoods. But what if we told you that years later, there’d be a way to ask for one device that allows you to play both consoles?

Well, it exists, thanks to a self-taught engineer named Eddie Zarick.

He created the Playbox, a laptop-based device that features both the Xbox One and the PlayStation 4 housed in one contraption.

In a recent video uploaded to YouTube, Zarick demonstrates how the Playbox works.

It’s simple — there’s one side that’s dedicated to operating the Xbox One, and there’s another side dedicated to operating the PlayStation 4. The beauty of it is, you can seamlessly transition between either consoles as you please.

Oh, and there’s only one power cord, not two. If this device was available for purchase years ago, we would’ve had easier childhoods!

Check out the video for a closer look at this awesome creation.

Read more: http://elitedaily.com/envision/genius-makes-system-combining-ps4-xbox-one/908967/

Dogs are obviously very talented. They can chase tennis balls, cuddle and even play video games.

But their superior sense of smell and people-pleasing disposition also provide skills that make them valuable members of the workforce. From bomb sniffing to acting, dogs have plenty going on that will make your parents wonder why you’re not doing more with your life.

If you need to improve your resume, check out these dogs with jobs for some career inspiration.

Published in 1976, the Strength and Fitness Book is a fitness guide that showed off the iconic Marvel superheroes’ own fitness routines. Unfortunately, the exercises recommend in this book do very little for getting non-superheroes into shape.

1. I hope Medusa didn’t exert herself with that eye-rolling exercise…

Also note that this exercise is for blue-eyed people/superheroes only!

2. …or her hair pulling exercise (?!).

3. For anyone needing help on learning how to jump, Silver Surfer is here.

4. Why do sit-ups, when you can just roll back and forth until you get sick!

5. I doubt that’s all Thor did to get those biceps.

Also, is Thor talking about what I think he is talking about when he said this:

“Not even Hercules, son of Zeus, can abuse his body with impunity.”

6. It’s nice that Sue Storm’s self-esteem is tied into what Dr. Reed thinks about her.

7. Luke Cage proves there is never a bad time to throw shade:

8. Spidey likes to show off his muffet…

9. …and how flexible he is.

10. Finally we have the most challenging exercise: roaring. You might need to build up to this one, so it might be best to start slow, like just yawning.

Read more: http://buzzfeed.com/briangalindo/the-10-funniest-exercises-from-marvel-comics-weird

Meeting The EA Sports Voiceover Guy

If you’ve ever played sports video games, odds are you recognize the famous EA motto, “E. A. Sports. It’s in the game!”

YouTuber Sean Crossan was lucky enough to run into Andrew Anthony, the famous voice of EA sports, and had the opportunity to hear the motto live from the horse’s mouth.  

The resulting short clip has instantly caught viral fire, amassing over 400,000 views, and appearing on SprotsGrid, BleacherReport, and Reddit


Read more: http://www.viralviralvideos.com/2013/09/25/meeting-the-ea-sports-voiceover-guy/

“He could have saved Betty. He could have saved Veronica. We get that, but metaphorically, by saving Kevin, a new Riverdale is born,” Archie Comics co-CEO Jon Goldwater told Mashable.

1. We’ve known since April that after 75 years, Archie Andrews would die.

We've known since April that after 75 years, Archie Andrews would die.

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Archie Comics

And the comic world won’t be quite the same without him.

2. We didn’t know he would die for his best friend, Kevin Keller.

We didn't know he would die for his best friend, Kevin Keller.

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Archie Comics

This is the angriest Archie we’ve ever seen.

3. Kevin Keller’s character was introduced in 2010 in the Archie spinoff “Veronica.”

Kevin Keller's character was introduced in 2010 in the Archie spinoff "Veronica."

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Archie Comics

4. Since then, Kevin’s character went on to have his own 4-part miniseries, and eventually got married.

Since then, Kevin's character went on to have his own 4-part miniseries, and eventually got married.

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Archie Comics

5. “He dies heroically. He dies selflessly. He dies in the manner that epitomizes not only the best of Riverdale but the best of all of us. It’s what Archie has come to represent over the past almost 75 years,” said Archie Comics co-CEO Jon Goldwater.

"He dies heroically. He dies selflessly. He dies in the manner that epitomizes not only the best of Riverdale but the best of all of us. It's what Archie has come to represent over the past almost 75 years," said Archie Comics co-CEO Jon Goldwater.

View this image ›

Archie Comics

6. We’ll miss you, Archie.

We'll miss you, Archie.

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Archie Comics

*wipes tears*

Read more: http://buzzfeed.com/ashleyford/comic-book-hero-archie-will-die-taking-a-bullet-for-gay-frie

Watch photographer Levi Bettwieser of The Rescued Film Project discover and process 31 rolls of film shot by an American WWII soldier over 70 years ago. Bettwieser knows nothing about the person who shot the film or who it belonged to, but these never seen before photos offer a glimpse into the mind of the soldier/photographer as he captured the tumultuous world around him.

Read more: http://twistedsifter.com/videos/developing-lost-film-shot-by-wwii-soldier/


Twilight co-stars Nikki Reed and Ashley Greene both dated…


John Mayer

Katy and John began their romance in 2012, dated on and off for almost two years, and broke up for good in 2014. Taylor was linked to John in 2009 and their breakup will always be captured in her song “Dear John” and his tune “Paper Doll.” Don’t worry, John. You’re not alone.


The Strokes drummer Fabrizio Moretti.

Drew dated Fabrizio from 2002 to 2007, and Kristen began her romance in 2011. Drew, who is known for being pretty hippy-dippy and easy-going, touched on Kristen and Fabrizio’s relationship, saying, “It all seems so wacky and incestuous, but that’s kind of how life works.” It didn’t work from Fabrizio and Kristen, who broke up in 2013.


Although they couldn’t appear to be more different, Lindsay Lohan and Hilary Duff both dated…


That would be Sean Combs (or Puff Daddy or P-Diddy or whatever he was going by then).

J-Lo famously dated Combs from 1998 to 2001, and Cameron was “casually linked” to him multiple times between 2008 and 2012. The ladies starred together in 2012’s What to Expect When You’re Expecting and said not to expect any cat fights.


Back to the Swift Squad: Taylor, Gigi Hadid, Demi Lovato, and Ashley Greene all dated…

Read more: http://twentytwowords.com/who-knew-there-were-so-many-celebrity-love-triangles/