NBC is offering full-length pilot episodes of Revolution and The New Normal for free online via NBC.com, Hulu, iTunes, Amazon and Xbox.
While the shows’ television premieres are still a little less than two weeks away, their online debuts are part of NBC’s effort to drum up new fans and pique interest prior to their primetime launch.
The network pulled a similar move this January when it offered the pilot episode of its musical drama Smash for free on iTunes, Amazon Instant Video and other online video services. And that heavy promotion proved to be a smart investment — Smash‘s Feb. 6 television debut garnered 11.44 million viewers. NBC renewed it for a second season.
“We’re taking the proven success of sampling to the next level, expanding its reach with a comprehensive strategy that makes our entire freshman line-up widely available across multiple digital platforms,” Robert Hayes, executive vice president of NBC Entertainment Digital, said in a July statement.
NBC isn’t the only network to release fall’s most buzzworthy shows online prior to their television debuts. Last week, FOX released the pilot episodes of its upcoming comedies The Mindy Project and Ben and Kate online via Hulu, Facebook and other websites.
The New Normal Pilot
This new comedy is NBC’s answer to ABC’s smash hit Modern Family. The New Normal follows Bryan (Andrew Rannells, Girls, The Book of Mormon) and David (Justin Bartha, The Hangover) in their quest for a baby via their surrogate, Goldie (Georgia King, One Day), who is an extraordinary young woman with a checkered past.
Other notable stars include Ellen Barkin and NeNe Leakes.
The New Normal nestles into its 9:30 p.m. spot on Tuesdays, starting Sept. 11.
J.J. Abrams is famous for his twisting, mysterious plots, and we expect nothing less from his upcoming drama Revolution. The show centers on one family’s struggle to reunite after a massive power outage blacks out every single piece of technology.
Set in a post-apocalypic America, Revolution follows Charlie Matheson (Tracy Spiridakos, Being Human) as she looks for her brother Danny (Graham Rogers, Memphis Beat), who is kidnapped by militia leaders for a darker purpose.
Revolution will slide into Monday’s 10 p.m. time-slot on Sept. 17.