Xbox Video and Xbox Games are coming to Windows 8; this means that starting on Oct. 26 — when Microsoft’s latest OS launches — users will be able to purchase and rent content from the Xbox Video store on their Windows 8 devices.
What’s more, they can browse the Xbox Games catalog for titles that are PC-compatible, including games that can interact with the Xbox console. Along with the new Xbox Music service, this brings a host of new entertainment options to Windows 8 right at launch.
Until now, Microsoft hasn’t offered access to its video catalog outside of the Xbox. When Windows only ran on laptops and desktops, this made sense. After all, users could download or stream video from various services, not to mention watch DVDs. But now that the Surface and other Windows 8 tablets and hybrids are about to hit the market, having access to a more robust content ecosystem is essential.
Plus, with Xbox SmartGlass, Windows 8 users will be able to push video from their Xbox to a Windows 8 device (or vice versa) with the tap of a button.
While the title selection of the Xbox Video store isn’t as comprehensive as what iTunes offers, the catalog still has a wide selection for both movies and TV. For users who are already invested in their Xbox ecosystem, bringing the content onto the PC is a no-brainer.
Microsoft says it’s committed to extending the Xbox brand beyond gaming, and moving beyond the console. It’s no wonder: Xbox is one of the most valuable brands within Microsoft. Bringing Xbox services and extending its content to more devices only makes that brand more powerful.
Xbox Video and Xbox Games are just the latest entertainment-focused apps to hit Windows 8. Last week, Netflix released its official app for the OS. On Monday, Hulu Plus got the Windows 8 treatment, and it looks great.
Again, the real potential of these app-specific developments is when you look at Windows RT tablets, such as the Microsoft Surface. Out of the gate, Windows 8 will have support for the biggest entertainment video platforms and the ability to easily connect to an Xbox account to play games or view achievements. In the future, we can envision multiplayer games getting released on Xbox and Windows 8 simultaneously, with the option of users picking up a match from one device to the next.
Are you excited about Xbox content making its way to Windows 8? Let us know in the comments.